Music Business School

The Steve Melhuish method

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The Melhuish Certificate of Music Business

If you are already working with music in some capacity and need to get a better understanding of 'the big picture' to move forward with your career, this course is for you.
Complete beginners can also join (after attending an interview) but must be prepared to put in the time and effort required for a course at this level.

Course Content

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Week 1: Introduction to Music Business

To start we&;ll give you an overview of the music business as it exists currently.

We give you an introduction to: key revenue streams, music business services, and live music promotions.

We’ll also start you on the path to thinking about:

  • The Artist – recording and compositions.
  • The music business service sector – management, live, legal, and financial.
  • Copyright and Rights Administration- record labels, publishers, collection societies.
  • How to Evaluate Potential Revenue Streams.

Also on the agenda is meeting your fellow students and starting to build your new set of music business contacts.

Weeks 2 & 3: Start a Record Label

We look at ways different kinds of labels release music including Indie and Major Labels. We also talk about how all this applies to the self-releasing artist.

  • Distribution to iTunes, Spotify, Apple Music, Plus to High Street Stores
  • Manufacture of CD’s and Vinyl
  • Registering Recordings with Collection Societies for Labels and Self-Releasing Artists.
  • Additional Income – Licensing, Brand Association, and New Markets.
  • Legals – Retail, Distribution, Multiple Rights and 360 Degree Deals.

Weeks 4 & 5: Music Publishing

Generating income from songs and recorded music which has been placed in Films, on TV, in Games, and in Advertising is vitally important to the music business. This week we’ll be introducing you to the sometimes hidden business of global music publishing.

  • Publishing Companies – who are they and how do they make money for you.
  • Self-Publishing – Is this a realistic option and how do you go about it.
  • TV, Film and Advertising Sync Agents & Music Supervisors – who are they and what do they do?
  • Licensing Agreements – The Legal Side. Meet the experts and learn the essentials.
Week 7 & 8: Taking it Live and Touring

Learning about the live side of the music business is going to be essential to you as you make your way in the music business. In this unit we’ll give you a clear understanding of it, from both the artist and managers perspective but also as a live promoter.

  • Who are the live music business players?  Promoters, Agents, Tour Managers.
  • Live Music for Artists – Stage Plans, Technical Considerations, Tour Support from your Label.
  • Live Music for Promoters – Costing an Event, Planning, Permissions from Council.
  • Things we all need to consider – Health & Safety, Contracts and Agreements.
Week 9: Getting onto Radio

Radio is still one of the most important media platforms for getting music to a mainstream audience. We explore what it takes to get your music to the people who make the programming decisions, and we take a look at some of the current changes in the radio & digital media landscape.

  • An overview of BBC Radio – Radio 1, Radio 2, 6 Music.
  • An explanation of Radio Playlists – A, B, and C Lists – How to they fit into programming.
  • What about Spot Plays and Specialist Programmes.
  • Radio Pluggers – The people who can help you get played. Who are they and what do they charge?
  • On Air  On Sale – What does it mean? How do the different networks treat it?
  • The Future of Radio – Is it Radio 1’s Live Lounge or is it Spotify, Soundcloud, and Pandora.
Week 10: Working with Producers and Remixers

From the traditional studio producer to producers who remix and those who create entirely new works based on the original, artists and labels are spoilt for choice these days. Some producers are artists in their own right taking their work to festivals in front of massive audiences. In this unit find out about:

  • Different styles and types of producers.
  • Who pays them and what kind of fees should you pay.
  • Including samples in your music and how to clear the rights.
  • Mastering: Will technicians be replaced by computers.
Week 11 &amp 12: Digital Marketing and Social Media

Digital Marketing and Social Media have lowered the entry barriers for connecting with music fans and building an audience for your artist, label or club night. In this series of session we look at the platforms that you can use to build your online presence and support more traditional forms of marketing.

  • Platforms – How to correctly set up your Website, Social Media and other online presence.
  • Online Advertising – A look at paid options. Costs and measuring success.
  • Direct to Fan Marketing and Retail Platforms.
  • Using Social Media Networks Effectively
  • Branding and Communications – Marketing Assets – Developing a Music Marketing Timeline.
Week 13 (bonus week): Funding and Business Pitch

You’ve made it through the course. Now we’re giving you the chance to meet the people who can help fund your music career. This is it! This is the start of your new music business career.

  • Sourcing Finance and Investment
  • Different forms of Business Funding
  • Present a Music Investment Proposal.

Please Note: The weekly order of lessons shown here might be changed in order to accommodate guest speakers schedules.

Beyond the lectures

Making contacts is essential to your success in the music business. At Music Business School we put networking and building contacts at the heart of everything we do.

The course is currently taught within the facilities of Tileyard Studios, London's main creative hub for the music industry.

Some of the UK's leading music business executives will be meeting with you and letting you know how they get business done via our Guest Speaker programme. If shaking hands with them is not enough, then just look around you. Every day the UK's most exciting music personnel are sitting next to you in the Tileyard Cafe, attending the networking events at Tileyard Venues, or popping into our classes via our Guest Speaker programme.

A lot of managers, publishers, agents, and other industry players having drinks at one networking events which you can attend when studying this course

Guest Speakers and Networking

Meet and learn directly from experts and professionals at the top of their game.

Chris Carey
EMI Music
Henry Semmence
Absolute Marketing & Distribution
Keith Harris
PPL
Jon Webster
MMF
Tahir Basheer
Sheridans Law
James Bursey
BBC Radio One
Dave Goggin
PPL
BBC Radio One

Music Business School at LSS

Course leader Steve Melhuish has over 35 years of experience working in the music business.

In this time he went from starting up the first Virgin store with Richard Branson, to teaching Music Business at University, and finally establishing his own school.

London School of Sound and Music Business School now work in partnership to deliver the MMBE Diploma.

Steve Melhuish - Music Business School

Student Success

Amber Rimell took a course to move from being a dancer to running her own media business.

Now working with Shy Fx, Rita Ora, Iggy Azalea, Ms Dynamite and Ellie Goulding.

Reviews and Feedback

  • The lectures were very engaging and in tune with current industry developments.

    Andrei Nedelea – London

  • I made some great connections…
    I definitely recommend the course.

    XSARA – London

  • Course Leader, Steve's enthusiasm shines through at every stage & the guest speakers were an inspiration.

    Tom Rose – London

  • I learnt a great deal about Social Media & Marketing. Highly Recommended.

    Roger Evans – London

  • This course has given me knowledge, support and opportunities needed to succeed in the music industry.

    Tom Rose – London

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